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992 startup design & growth patterns based on 315 top SaaS of 2021-22

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992
Celonis
Segmentation

Appeal to different customer segments.

991
Whoop
Acquisition
Call to action
Subscription

Initiate a subscription with a free giveaway.

990
Buffer
Retention
Transparency
Customer relationship

Make your team structure transparent.

989
Playbook
Acquisition
Call to action

Limited subscription plan available only by invites.

988
Braze
Awareness
Social proof

Filter out redundant information. It's better to emphasize the main message.

987
Apptopia
Engagement
Prospect

Convert visitors into leads through a free report on your industry.

986
Typeform
engagement
activation
template
benefit

Provide templates, starter workflows to simplify activation. Ideally, this should accurately describe my main job.

985
todoist
awareness
social proof

Provide stats from app stores.

984
yandex
retention
subscription

I don't want to lose what I consider to be mine by default.

Yandex alerts you about the number of days free left and the accumulated internal points (which can only be spent with an active subscription).

983
videoask
awareness
social proof

Show inspiration, examples of how other people use your product.

982
todoist
engagement
call to action

Offer a relevant call to action based on device (desktop or mobile, Google Play or Appstore).

981
financial times
engagement
price

FT closes their articles with a paywall and gives a full trial at a nominal cost for a month.

The value of the purchase feels higher compared to the free trial.

980
kontentino
awareness
benefit
feature

Show the advantages compared to your competitors. Yes, I can switch to a new product. But, I will come back if your product wins.

979
buffer
awareness
transparency
customer relationship
social proof

Show that your company is stable and profitable.

978
todoist
engagement
price

Show in detail the differences and advantages of subscription plans.

977
videoask
awareness
case study

Select a relevant use case for each customer segment.

976
videoask
engagement
price
call to action

Provide a fully functional trial. This will reduce the friction but may decrease the value of the product.

975
todoist
awareness
feature
benefit

Link the user problem with features (product values) and show a UI sample.

974
typeform
awareness
social proof
case study

Tell the customer's case as a story because it's engaging.

973
financial times
engagement
call to action
price
value
discount

Provide a discount on annual subscriptions and label it as the best offer.

972
todoist
growth
discount
cost

Provide discounts for nonprofits, students, etc.

971
todoist
awareness
social proof
trust

Show your internal application usage statistics.

970
todoist
awareness
social proof

969
wetransfer
awareness
trust

It may not be evident to the customer what is trivial to the company. WeTransfer explains the cookies policy and why it's matters.

968
typeform
awareness
how it works

Typeform provides a brief but concise how it works guide. I can quickly evaluate use cases and try the product.

967
videoask
awareness
how it works

Explain complex or unique features through familiar and straightforward steps.

966
todoist
awareness
social proof

Todoist categorizes user feedback by customer segment (by role and industry)

965
todoist
awareness
feature
trust

Todoist has set a long-term mission as a core value. Confirmation of stability is important to me.

964
kontentino
engagement
call to action
cost

Kontentino tries the free trial without credit card. It's easier for me to evaluate the product but also easier to forget about it.

963
todoist
engagement
call to action
cost

I like how Todoist offers a free payment option with limited functionality. It's enough to try and get used to the new planner.

Email us with your website and a few words about your product. We'll take a look and suggest the next step:

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